Frango isn’t just a restaurant, it’s a stage where flavor performs.
Built on the belief that chicken can be extraordinary, Frango takes a simple dish and gives it a global twist. From Korean spice to
Portuguese flame-grilled perfection, every recipe tells a story of cultures meeting on one plate.
It’s food that excites kids, surprises parents, and unites everyone under one tent, The Chicken Circus, where taste has no borders.
In a world of lookalike chicken joints, Frango needed to stand out.
Our goal wasn’t just to make people crave chicken, it was to make them wonder how chicken could taste this good.
We had to show that Frango doesn’t compete, it redefines
From that truth came the heart of the brand, a promise that every flavor, post, and moment must go beyond.
Beyond Chicken — because the experience transcends the ordinary.
Beyond Expectations — because the taste and the story always deliver more.
Together, they define The Chicken Circus, where every dish feels like a performance.
We launched a full-scale PR and media buying campaign to introduce Frango’s story to the market.
Starting from zero followers in July, Frango’s digital presence quickly soared, now reaching 8K followers on Instagram and 5K on
TikTok, fueled by strategic storytelling, targeted media, and authentic engagement that made people crave more.
Our PR campaign and influencer collaborations created massive buzz, with over 1.28 million total views across content from creators
like Omar Shabrawy, Morcos Cuisine, Aly Samaha, Lama Ehsan, Mona Zemili, and Abdelrahman Shoukry, turning Frango into
one of the most talked-about food launches of the season.
We brought that global energy to life through vivid textures, bold contrasts, and expressive photography and videography.
Flame, glaze, and smoke became design elements.
Each shot told the same story, that at Frango, every flavor performs on a world stage.
Frango became more than a brand, it became a movement.
An experience that invited people to expect more, taste more, and feel more.
Through bold storytelling, refined visuals, and a strong sense of identity, we helped Frango claim its rightful spot as the brand that
redefines chicken.
At Artistry, we don’t just build campaigns, we build stories that move people.
And Frango’s story reminds us that true creativity doesn’t settle, it surprises, it performs, and it goes beyond.
Frango — The Chicken Circus.
#BeyondChickenBeyondExpectations
